Enter Somni
Enter Somni
What can graphic design learn about dreams?
What can graphic design learn about dreams?
EnterSomniisavisualresearchprojectthatexploreswhatgraphicdesigncanlearnfromthewaydreamsconstructimages.DuringREMsleep,logicalcontroldecreases.Ratherthaninterpretingwhatdreamsmean,theprojectfocusesonhowtheylook.
(General information)
(Client)
Final Project
Final Project
(Year)
(©26)
(©26)
(Services)
Editorial Design, Packaging, Web Design
Editorial Design, Packaging, Web Design
Themainchallengewastotranslatethevisuallogicofdreamsintoacoherentdesignsystem.Theresearchidentifiesfiverecurringmechanisms:fragmentation,disproportion,repetition,overlapandillogicality,definedthroughscientificdocumentationanddreamnarratives.TendreamsdocumentedinSigmundFreud’sTheInterpretationofDreamsweresynthesisedintoshortstatementsandtransformedintoconceptualimagesusingthesefiveprinciples.
Themainchallengewastotranslatethevisuallogicofdreamsintoacoherentdesignsystem.Theresearchidentifiesfiverecurringmechanisms:fragmentation,disproportion,repetition,overlapandillogicality,definedthroughscientificdocumentationanddreamnarratives.TendreamsdocumentedinSigmundFreud’sTheInterpretationofDreamsweresynthesisedintoshortstatementsandtransformedintoconceptualimagesusingthesefiveprinciples.
ThetenpostersformthecoreofEnterSomni,buttheprojectultimatelydevelopsintoabroadervisualuniverse.Byturningdreammechanismsintorepeatablegraphicresources.
ThetenpostersformthecoreofEnterSomni,buttheprojectultimatelydevelopsintoabroadervisualuniverse.Byturningdreammechanismsintorepeatablegraphicresources.
(Portfolio 23-26©)
