Celler López - Schlecht
Celler López - Schlecht
Storytelling and brand language
Storytelling and brand language
CellerLópez–Schlechtisanartisanalwineryfoundedbyacoupleproducingnaturalwines.Theprojectfocusesoncreatingacoherentidentitywhilepreservingtheindividualstoryandpersonalitybehindeachwine.
(General information)
(Client)
School Project
School Project
(Year)
(©25)
(©25)
(Services)
Brand Identity, Packaging Design
Brand Identity, Packaging Design
Eachlabelisbuiltasacontinuouscircularnarrativearoundthebottle,combiningthewine’sname,storyandinformationwithoutaclearbeginningorend.Organiclinesandahandcraftedtypographiclanguageconnectthedifferentpartsofthelabel,reinforcingideasoftime,memoryandthemanualnatureofwinemaking.
Eachlabelisbuiltasacontinuouscircularnarrativearoundthebottle,combiningthewine’sname,storyandinformationwithoutaclearbeginningorend.Organiclinesandahandcraftedtypographiclanguageconnectthedifferentpartsofthelabel,reinforcingideasoftime,memoryandthemanualnatureofwinemaking.
Thefinalsystemgivesthecollectionasharedvisualidentitywhileallowingeachwinetoremaindistinct.Packaging,storytellingandbrandlanguagecometogetherinaflexiblesystemthatturnseverybottleintopartofthesamenarrativeuniverse.
Thefinalsystemgivesthecollectionasharedvisualidentitywhileallowingeachwinetoremaindistinct.Packaging,storytellingandbrandlanguagecometogetherinaflexiblesystemthatturnseverybottleintopartofthesamenarrativeuniverse.
(Portfolio 23-26©)
