Ls Serreta
Ls Serreta
A visual identity built around a custom typeface and a triangular symbol
A visual identity built around a custom typeface and a triangular symbol
LaSerretaisavisualidentitybuiltfromtheschool’sownname,meaning“smallmountainrange.”Theprojecttransformsthisreferencetothelandscapeintoaflexiblegraphicsystemcapableofunifyingtheschool’sdifferentapplications.
(General information)
(Client)
School Project
School Project
(Year)
(©25)
(©25)
(Services)
Brand Identity, Custom Typeface, Art Direction
Brand Identity, Custom Typeface, Art Direction
Theidentitystartsfromtheletter“A”,reinterpretedasatriangularformthatrecallstheprofileofamountainridge.Thisshapebecomesthecoreofthevisuallanguage,workingwithinthelogoandexpandingintocompositions,signageandgraphicstructures.Acustomtypeface,LaSerreta,completesthesystemandensuresconsistencyacrossprintanddigitalapplications.
Theidentitystartsfromtheletter“A”,reinterpretedasatriangularformthatrecallstheprofileofamountainridge.Thisshapebecomesthecoreofthevisuallanguage,workingwithinthelogoandexpandingintocompositions,signageandgraphicstructures.Acustomtypeface,LaSerreta,completesthesystemandensuresconsistencyacrossprintanddigitalapplications.
Asinglegeometricgestureevolvesintoacompleteidentitysystem:recognisable,adaptableandcloselyconnectedtotheschool’snameandenvironment.
Asinglegeometricgestureevolvesintoacompleteidentitysystem:recognisable,adaptableandcloselyconnectedtotheschool’snameandenvironment.
(Portfolio 23-26©)
